Nelson’s Weblog

Inspired by this post, here’s the packaging redesign for Kinley water. For those who didn’t know (I didn’t until a couple weeks ago), Kinley basically has a monopoly of the Hyderabad bottled water market. Recently, the bottle design changed — the label lowered, the shape got more curvy (easier to hold), and the cap changed to blue. I like the changes. Also, everyone I asked prefers the new version too. I even overheard people discussing the benefits of the new design in the elevator at work.

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